For this project, I created a series of videos demonstrating how to wear each of the 6 styles you are able to make with the one multi-way beach wrap. 

 

I also had the opportunity to be involved in the material creation: I took studio images for Abaco's site as well as lifestyle images to be used in social media and website banners. 

 

Packaging design was also part of this project, however, it has not been produced yet. 

 

The biggest challenge from my point of view was to expand the market to a younger audience after our biggest competitor has been marketing a very similar product to a mature clientele for the past couple of years.

 

To over overcome the challenge I tried to keep a modern style through the video editing, campaign photography and Facebook ad creation. 

 

Notable skills applied: 

 

• Creative direction

• Photography 

• Photo styling 

• Photo editing 

• Video editing 

• Graphic design

• Facebook ad manager